安阳市旅游形象识别系统建设研究

Research on the Construction of Tourism Image Recognition System in Anyang

随着现代旅游业的发展,旅游市场竞争日趋激烈,旅游者需求层次不断提高,城市在旅游经营活动中扮演的角色也日益重要。城市旅游已由过去单纯的服务质量竞争转向品牌竞争,由传统的个别旅游景点间的竞争上升为整体的区域旅游系统之间的竞争。作为城市旅游品牌支撑点的城市旅游形象,已成为制约旅游业发展的关键因素。本文旨在通过对安阳市旅游形象进行分析,为进一步科学合理地提升安阳自身的旅游形象提出合理化建议。希望能够为安阳的建设和旅游业的发展提供一些思路,为安阳市旅游业的发展贡献一份绵薄之力。

With the development of the modern tourism,competition in the tourist market becomes more and more fierce,and the level of tourist demand keeps on improving,the city＇s role in tourism and business activities continuously improve. Urban travel has changed from the past simple quality of service competition to brand competition,from the traditional individual competition to the overall tourism system competition. The city tourism image as a city tourism brand strong point has become a key factor restricting the development of tourism. This article aims to analyze the tourism image about Anyang,then make reasonable and scientific suggestions to further improve the tourism image about Anyang. This article is hopefully to provide some ideas for the construction and development of tourism about Anyang,to make a modest contribution to the tourism＇s development.