民办高校招生竞争力提升策略探讨

Discussion on Strategies for Promoting Admissions of Private Colleges

民办高校经历了数十年的发展,已经成为我国高等教育不可或缺的一部分。但不容置疑的是,由于民办高等教育起步晚、文化积淀不深等先天因素,使得公众对于民办高校的认可度还远远不够,学生在择校时都是把民办院校作为备选。招生数量不足、生源质量不佳是制约民办高校发展的瓶颈,本文探讨了民办高校的招生困境,从凸显办学特色、服务地方经济、提升办学质量等角度提出了提升民办高校招生竞争力的相关策略。

Private colleges have experienced decades of development,and have become an integral part of the higher education in China. However,there is no doubt that public recognition for private colleges is not enough because of their later start and brief cultural background. Consequently,students choose private colleges as alternative. Insufficient enrollment and poor quality of students are the bottleneck restricting the development of private colleges. This paper discusses the predicament of the enrollment of private colleges. From the angle of highlighting school characteristics,servicing the local economy and improving education quality,the paper puts forward some strategies to promote the competitiveness of the private colleges admissions.