旅游与婚庆产业的融合:市场需求分析、产业价值链分析及路径

Convergence of Tourism Industry and Wedding Services Industry:Demand and Industrial Value Chain Analysis and Path

在经济规律和国务院有关文件精神的引领下,我国旅游产业融合发展的领域大为拓展,融合深度也有所加强。近年来,旅游与婚庆产业的融合也成为旅游产业融合发展的重要领域。本文在对婚庆旅游市场需求、旅游产业与婚庆产业的主要构成、旅游与婚庆产业价值链进行分析的基础上,论证了旅游与婚庆产业融合的可行性:旅游与婚庆产业素有交叉,资源共用;两大产业互助互推,共同发展。基于此,提出了旅游与婚庆产业的资源融合、功能融合、市场融合和品牌融合四大路径,以及两大产业融合的注意事项,包括政府部门支持,行业协会牵头;期待行业寡头出现,期待企业间"强强联合";产品的不断开发与服务质量的提升,以期对学术研究和产业实践提供参考。

In recent years,the convergence of tourism and wedding services has become an essential area of the converging development of tourism industry. Based on the analysis of demand for wedding services,main components of tourism industry and wedding services industry as well as the industrial value chain of tourism and wedding services,this paper expounds and proves the feasibility of the convergence of tourism industry and wedding services industry：Tourism industry and wedding services industry possess certain intersections and share resources; There exist mutual assistance and mutual promotion between these two industries which can in turn stimulate their developments. Based on this,the paper proposes four paths of resource convergence,function convergence,market convergence and brand convergence of tourism industry and wedding services industry as well as matters requiring attention of this convergence including support from the government sector and instruction of industry association; Industrial oligarchy as well as powerful alliances among enterprises is expected; Consistent development of products and the improvement of service quality are expected to provide reference for academic research as well as industrial practice.