摘要
随着"互联网+"战略的深入实施,"互联网+"时代已经到来,中国各个行业也都在积极寻找与"互联网+"的契合点.众所周知,网络媒体早已成为体育迷生活中不可或缺的一部分,其发展不仅对体育信息传播有着巨大的推动作用,体育迷的生活方式也因其发展而发生了诸多改变,于是体育迷与网络媒体之间的关系便成为了体育产业与"互联网+"相融合的绝佳连接点.基于"互联网+"的背景,以网络媒体与体育迷为主要研究对象,通过文献资料法、比较分析法和逻辑归纳法对两个研究对象之间的关系进行探析,从而为未来体育产业的发展提出三点可操作的建议.
With the ＂Internet Plus＂ strategy deeply implemented, ＂Internet Plus＂ age is coming, and most industries are trying to find the coherence point positively in China. As we all know, network-medium has already become an integral part of sports fans＇ life. The development of network medium has a great impact on sports information communication; accordingly, the sports fans＇ life-style has changed a lot.Therefore, the relationship between sports fans and network medium becomes the best coherence point to sports industry and ＂Internet Plus＂. Taking network medium and sports as main research objects, this paper probes into the interactive relationship between the two subjects by using the methods of documentary,comparative analysis and logical deduction, and then puts forward some practical suggestions to promote sports industry＇s development.
出处
《石家庄学院学报》
2016年第3期123-127,共5页
Journal of Shijiazhuang University
关键词
网络媒体
体育迷
网络传播
关系
network medium
sports fan
internet communication
relationship
