民族旅游地游客民族文化补偿认知与支付意愿——以贵州西江千户苗寨为例

Tourist's cognition and willingness to pay to cultural compensation in ethnic tourism destination:Taking Qianhu Miao village of Xijiang as a case

民族旅游地的文化"公地悲剧"效应迫切需要构建民族文化补偿机制,而游客的民族文化补偿认知是旅游地构建民族文化补偿机制的依据与实施的关键因素。以西江千户苗寨为例,探究游客民族文化补偿认知、支付意愿及影响因素,得出如下结论:1)民族旅游地应积极构建民族文化补偿机制,且补偿主体为政府和旅游开发企业,补偿客体为村寨集体,补偿方式应为政策和公共事业投资;2)游客不认同其民族文化补偿主体身份且补偿意愿较低;3)游客民族文化补偿的支付意愿受其收入、学历及所处社会阶层等因素显著影响。

It is necessary to build a mechanism for ethnic cultural compensation in ethnic tourism destination for the tragedy of the cultural commons. Being an important beneficiary group,tourist＇s cognition to cultural compensation is the basis for construction and the key factors for implementation of ethnic cultural compensation. Taking Qianhu Miao village in Xijiang as a case,this study focused on the tourist ＇s cognition and willingness to pay（ WTP） towards the ethnic cultural compensation. The results were as follows： Firstly,it should build the mechanism of ethnic cultural compensation in the ethnic tourism destination. The compensation subject should be the government and tourism enterprises. The compensation object should be the village＇s collective. The compensation model should be policy and public investment. Secondly,the tourists did not think they were the main subject of compensation,and their WTP was lower. Lastly,the tourist＇s WTP to ethnic cultural compensation was significantly affected by people＇s income,education and social class.