如何面对新常态时期的零售市场

介绍了新常态时期的国内经济状况和零售市场现状。提出需要通过实体店的转型升级、挖掘中高收入群体的消费潜力，供给侧改革，和提高消费者信心指数等多方面入手，拉动消费。

The paper introduced the current situation of domestic economy and retail market at the background of New Normal Period. It puts forward that to stimulate consumption by realizing the transformaion and upgrade of bricks-and-mortar stores, exploiting consumptive potential of middle and upper-income groups, implementing supply-side reform, and improving consumer confidence.