多元民族文化遗产与城市形象品牌建构研究——以“贵州文化创意产业博览会”为例

Diverse Cultural Heritage and the City Brand Construction——Take "Guizhou Cultural Creativity Industry Exposition" for Example

世界各国正在努力提升文化软实力并积极打造城市文化名片,举办成功的文化创意产业博览会是其途径之一。贵州拥有丰富的文化遗产与多元的文化,我们应该深入挖掘传统当中蕴含丰富的文化软实力要素,借助互联网时代与新媒体技术,构建具有多元民族文化的城市品牌。贵州文化创意产业博览会的成功召开,为探索贵州文化创意产业开发了新的思路,并为民族文化创意产业如何建构城市品牌和传播地域文化、担当社会责任提供一定的借鉴价值。

Countries around the world are trying to improve the cultural soft power and create a city culture card actively, the success of the cultural and creative industry is one of the ways. Guizhou has a rich cultural heritage and diverse culture,As to soft power elements contain rich cultural in the traditional, we should dig, sorting, with the help of modern science and technology to create new products art form and spread. This article take guizhou cultural creativity industry exposition for example, to explore the cultural value of the Guizhou culture creative product development and design method, is expected to provide certain reference value how to spread the national culture and the mainstream values, bear the social responsibility in domestic culture creative products.