合福高铁沿线旅客旅游行为分析

Analysis on the Tourists' Behavior of the Hefu CRH

在问卷调查的基础上,对合福高铁旅客的出游目的、旅游目的地偏好、旅游线路等旅游消费行为特征进行分析,结果表明：预订率最高的3趟班次依次为G28（09：52~13：31）、G322（09：12~13：36）、G1612（16：50~21：22）;旅客出行目的以商旅为主;旅游目的地偏好依次为黄山、婺源、武夷山、三清山;旅客普遍使用旅游相关的APP。合福高铁沿线应从微旅游市场开发、移动智能营销平台建设、高铁配套设施、区域旅游合作等方面加强旅游联合营销。

Questionnaire survey was carried out on the purpose of passenger travel,travel destination preference,travel routes,etc. The result revealed that the highest booking rate was G28（ 09： 52- 13： 31）,G322（ 09： 12- 13： 36） and G1612（ 16： 50- 21： 22）. The purpose of the travel was mainly business travel. Tourist destination preference was in the order of Huangshan Mount Wu Yuan Wuyi Mount Sanqing Mount.Travelers generally used travel related APP. Hefu CRH could be developed from the micro tourism market,mobile intelligent marketing platform construction,high-speed rail facilities,regional tourism cooperation,in order to strengthen the joint marketing of tourism.