网络媒体从业者的价值观、满意度与自我表达

A Study on Values,Satisfaction and Self-Expression of Young New Media Practitioners

使用问卷调查法对青年网络媒体从业者的价值观、工作与生活满意度展开分析,并根据人口统计变量与从业性质探讨差异性。利用自动文本分析法抓取新浪微博数据,展示青年网络媒体从业者自我表达的内容偏好与维度偏好。青年网络媒体从业者思想活跃,眼界开阔,重视自我价值的实现,寻求职业发展与幸福生活,但政治关注度总体偏低,意识形态淡化。教育经历、收入区间、网络媒体性质、职位类别、是否具有编制等因素显著影响从业者的政治认同、价值观与工作、生活满意度。

Based on questionnaire survey method, the study analyzes values and satisfaction of the young new media practitioners who were horn in 1980s and 1970s. At the same time, with data from Sina Microblogs, automatic text analysis method has been applied to explore their self-expressions. Results reveal that young practitioners are active and very open minded while attach importance to self-worth, career development and life happiness. In contrast, they pay less attention to polities and ideology. Growth experience, income and occupation significantly influence the young practitioners＇ political identification, values and satisfaction.