“互联网+”环境下大学生创新创业的商业模式分析

Analysis onthe Business Model of the Innovation and Entrepreneurship of College Students under the "Internet +" Environment

在"互联网+"环境下,企业之间的核心竞争是商业模式的竞争,不是产品的竞争,企业拥有核心竞争力的关键是实现商业模式的互联网化,利用互联网精神来颠覆和重构整个商业价值链。本文在对"互联网+"环境下商业模式的基本形态和内容构成分析后,提出了"互联网+"背景下创新大学生创业的商业模式的路径。

Under the 'Internet +' environment,the core of competition between enterprises is the competi-tion of business model,instead of the competition of products,the key of core competence for enterprises is toachieve the Internet of business model, to subvert and reconstruct the business value chain by the spirit of theInternet. Based on the analysis of the basic form and content of the business model underthe 'Internet +' envi-ronment,this paper puts forward the path of the business model for the innovation of college students' entrepre-neurship under the background of 'Internet +'.