传统美学意境理论在现代产品设计中的应用研究

Application of artistic conception of traditional aesthetics in product design

意境是中国传统美学思想的核心范畴,是中国传统文化的民族精髓。意境理论介入现代产品设计,既是文化振兴和消费需求导向的现实需求,也是文化创意产业发展的理论需要。意境理论不仅可以凸显产品设计中的"中国情",而且可以深化传统文化在产品设计中的表达。本文对意境思想的形成与发展、意境的特征、意境的表达方式进行了梳理总结,并在此基础上提出了现代产品设计中意境设计的基本理念、设计原则、设计流程和设计方法。

Artistic conception is a core category of Chinese traditional aesthetics. The introduction of artistic conception into product design not only responds to the call of cultural revival and satisfies consumer's demand,but also meets theoretically the need of cultural creative business. This paper discusses the history,characteristics and expression of artistic conception and also puts forward the theory,principles,procedures and methods of product design blending with artistic conception.