繁荣与转型——全球背景下的日本报业发展

Prosperity and Transformation——Japanese Newspaper Industry in a Global Context

近五年来,日本报业总体呈下滑趋势是不争的事实,无论是发行量、广告收入还是从业人员数量,都在不断萎缩,但趋势较为缓和,未出现断崖式的下滑。这在全球报业都面临危机的背景下,称得上独树一帜的奇观。日本报业积极采取措施,促进报纸转型,这对中国报业的转型融合发展具有一定启示。

It is an indisputable fact that the circulation, advertising revenue or number of employees of the Japanese newspaper industry has revealed an overall downward trend during the past five years, but it is a moderate, not cliff-like decline, which can be called as a unique spectacle under the global context of crisis. Japanese newspaer industry takes active measures to promote the transformation of the newspaper, which has certain of enlightenment to the transformation and convergence of Chinese newspaper industry.