刍议体育产业发展的“元问题”

Discussion on the Meta-problem of the Sport Industry

采用文献资料法,从哲学视角分析体育产业发展的"元问题"。认为体育产业是现代体育被资本、科技挟持后的一种现代产品,是晚期资本主义的体育文化样态。现代体育产业提供的外部产品是资本、科技包装过的,但其核心产品仍然是体育固有的文化价值,向人们提供一种体育文化的精神体验,失去这些体育将成为无源之水、无本之木。体育产业的发展已经形成了几乎全球一体的"资本+媒体+科技+体育"的模式,中国体育产业的发展则要寻找自己的体育文化基因和独特的体育产业价值追求与发展模式。

Literature was reviewed,from the philosophy angle of view to analyze the meta-problem of the development of the sports industry.Sports industry is modern sports is capital,science and technology held after a modern product,is of late capitalism sports culture like state.External product of modern sports industry is capital,packaging technology,but its core product is still inherent in sports culture value,for the people to provide the spirit of a sports culture experience,loss of these sports will become water without a source,a tree without roots.The development of sports industry has formed the mode of ＂capital＋ media＋ Science＋technology＋sports＂,which is the development basis of Chinese sports industry,with its own sport culture gene and models.