摘要
The purpose of this study is to uncover factors of motivation among account executives in a telecommunication company after the improvement of sales commission plan program in year 2014. Factors of motivation, such as monetary reward, recognition, affiliation, job security, and work environment that influence account executives motivation have been highlighted. Quantitative method was used in this study with the help of questionnaire data collection. The questionnaires were distributed among one of the telecommunication company account executives. The study found that there are significant differences in motivation level between gender, age, year of service, salary, and workplace of account executives. Monetary reward, job security, and work environment were found as the significant drivers to motivate account executives. The study also found that improvement on public recognition and affiliation factors failed to bring positive impact towards account executives motivation. Consistently, the findings can conclude that there is a relationship between account executives and sales commission plan that can lead to increase in motivation. Despite the positive result, the study can suggest the company to improve its bottom-line where sales commission plan program needs further revision in accordance with account executives factors of motivation.
