微博意见领袖舆情危机管理能力评判体系研究——基于危机生命周期视角

Research on the Evaluation System of Public Opinion Crisis Management Ability of Microblog Opinion Leaders-- A Crisis Life Cycle Perspective

基于危机生命周期的三个阶段即危机前、危机中、危机后,构建了以舆情危机预警能力、舆情危机预控能力、舆情危机反应能力、舆情危机应对能力和舆情危机利用能力为主要维度的微博意见领袖舆情危机管理能力的评判指标体系。最后,运用层次分析法在专家群体决策的基础上赋予了各评判指标的权重,并结合灰色关联度分析法对选取的10位微博意见领袖的舆情危机管理能力展开了实例分析,以此验证了评判体系的合理性与可操作性。

Based on three stages of the crisis life cycle： pre-crisis, crisis and post-crisis, this paper established an evaluation index system of public opinion crisis management ability of microblog opinion leaders, which using pre-warning ability, pre-controlling ability, reaction ability, response ability and utilization ability of public opinion crisis as the main factor dimension. Finally, this paper assigned the weight to each evaluation indicator on the basis of experts-group decision-mak-ing through the method of AHP, and launched a case study on the opinion crisis management ability of 10 sellected opinion leaders from the microblog with grey relational analysis, for the purpose of verifying the rationality and operability of evaluation system.