基于数据立方体的网络舆情监测指标体系构建

The Construction of Surveillance Index System for Network Public Opinion Based on Data Cube

互联网技术的诞生,特别是WEB2.0时代的到来,将依靠人际传播的舆论搬上了网络平台,也因此对社会的发展和稳定产生了更加深刻的影响。如何有效地应对网络舆情可能产生的社会危机,成了社会管理者面对的重要问题。本文在对历史文献总结的基础上,借助数据立方体和雪花型模式,从舆情主题、舆情传播和舆情受众三个维度构建网络舆情监测指标体系。并从人民网舆情频道筛选了49个热点舆情事件对该指标体系进行了验证。

The birth of the Internet,especially the arrival of the era of WEB2.0,has brought the public opinion to the network platform which used to depend on interpersonal communication.As a result,the network public opinion has had a profound impact on the social development and stability.How to effectively deal with the possible social crisis of network public opinion has become an important issue to the social managers.Based on the summary of the history of literature,this paper uses the data cube and snowflake model to construct the network public opinion surveillance index system from the three dimensions of public opinion subject, public opinion propagation and public opinion audience, then screens 49 hot public opinion events from yq.people.com.cn to verify the efficiency of this index system.