对基层党支部“一支部一品牌”创建活动的思考

On Brand Establishment in Grassroots Party Branch

创建党建工作品牌,是运用品牌管理的理念,推动党建工作。党建工作品牌,能够推动党建理念创新、实践创新、方式创新,具有推动整体工作的"链式效应"、提升单位形象的"窗口效应"、增强员工自觉遵循的"环境效应"。在创建中,要把握好参与的广泛性、重点的突出性、对象的准确性,克服虎头蛇尾、一成不变、花哨漂浮的毛病。

The purpose of brand establishment is to promote the work of Party building by using brand management idea.Excellent Party building work can push forward the innovation in Party building idea,practice and mode.It possesses chain effect to drive the whole work forward,window effect to promote the company’s image and environmental effect to enhance the employees’ awareness.In brand establishment activity,we should encourage all the grassroots Party branches to take part in it,highlight outstanding Party branches.At the same time,we should be down to earth and make innovations.