浅析数字交互绘本的视觉设计

Analysis on the Visual Design of Digital Interactive Picture Book

互联网和移动设备的发展使绘本进入了数字交互时代,面对市场强劲需求下催生的各类作品,视觉设计总能带给人们最直观的感受,因而显得尤为重要。本文以数字交互绘本为研究对象,从造型、版式、镜头、动画、交互五个角度,通过比较分析、案例分析等方法展开观察和研究,对数字交互绘本视觉设计中的一些特点和现象进行了总结归纳,对一些问题进行了分析并提出改进思路,旨在抛砖引玉,并为相关设计人员、研究人员提供参考。

With the development of Internet and mobile devices, picture books have entered the era of digital interaction. In the face of all kinds of works generated by the strong market demand, visual design can always bring people the most intuitive feeling, so it is particularly important. This paper takes the digital interactive picture book as the research object, observes and studies it from five perspectives of modeling, layout, lens, animation and interaction, through comparative analysis and case analysis, summarizes some characteristics and phenomena in the visual design of digital interactive picture book, analyses some problems and puts forward some improvement ideas, aiming at throwing bricks to welcome jade and designing related design.