旅游电子商务时代中丽江旅游企业发展模式研究

Research on the development model of Lijiang tourism enterprises in the era of tourism electronic commerce

我国经济进入了新常态,丽江市的经济发展,也面临着新常态的问题。经济发展速度变慢,经济发展动力更多让位于民间投资而不再是靠政府政策刺激,经济发展结构优化,告别货币推动型的经济发展模式,这是丽江市经济发展在新常态中面临的挑战。旅游电子商务是未来旅游企业发展必然趋势,丽江旅游企业必然要面对如何电子商务化的时代问题,于我国旅游电子商务发展中面临的众多问题,可以通过以下策略发展丽江旅游电子商务。

China＇s economy has entered a new normal,Lijiang＇s economic development,but also faces the problem of the new normal.Economic slow down the pace of development,motive force of the development of economy more located in private investment is no longer stimulated by government policy,optimizing the structure of the economy development,farewell money to promote the mode of economic development.This is Lijiang City Economic Development in the new normal in facing the challenges. Tourism e-commerce is the future of tourism enterprises development inevitable trend, Lijiang tourism enterprises will have to face how to e-commerce era problem,many of the problems faced in the development of China＇s tourism electronic business can through the following strategy development of Lijiang tourism electronic commerce.