浅析电子商务时代的市场营销

On marketing in the era of electronic commerce

电子商务具有全新时空,减少库存降低交易成本,密切用户关系加深用户了解,减少中间环节降低交易费用的优势,对传统市场营销产生了巨大冲击,可以通过完善电子商务交易体系,建立社会诚信体系倡导以德经商,大力发展物流体系加快电子商务发展势头来促进电子商务时代下市场营销的发展。

Electronic Commerce has new temporal and spatial, reduce the inventory to reduce the transaction cost,close customer relationship enhance mutual users understand,reduce intermediate links to reduce transaction cost advantages,has a tremendous impact on the traditional marketing,can through the perfect electronic commerce transaction system,the establishment of social credit system advocated by virtue of doing business,vigorously develop the logistics system to accelerate the development of electronic commerce momentum to promote e-commerce in the era of marketing development.