我国大型会展场馆利用问题与对策研究

Research on the Problems and Countermeasures of Large-scale Exhibition Venues' Utilization in China

伴随我国会展业的迅速发展,很多地方纷纷改建、扩建、新建会展场馆。目前,我国很多大型会展场馆还存在着前期投入大、运营成本高、布局不合理、实用性不强、功能单一、配套设施不完整、场馆利用率不高等问题,为此需采取提前谋划会展场馆的后续开发利用、加快会展场馆市场化经营转型、多种形式办展、充分利用信息化手段提升场馆综合运营能力、积极应对市场竞争及开辟多元化经营模式等措施,使大型会展场馆得到合理利用。

With the rapid development of Chinese exhibition industry, many Exhibition Venues have been renovated, expanded, or built in different cities. There are many problems in the utilization of large - scale ex-hibition venues such as high prophase investment and operation cost , unreasonable layout sole function , inadequate supporing facility and inefficient venue utilization. To ensure the rational use of large -scale exhibition venues , we should design the utilization of exhibition venues in advance , speedupthe transformationco market - oreeted managemeet , vary the forms of exhibition organization , improve comprehensive operation ability with infonnation technology , cope with market competition actively and pave diversified management model.