环境支持对QQ群成员持续共享的意愿影响——自主动机的中介作用

The Influence of Organizational Support on the Continuous Knowledge Sharing Willingness of QQ Group Members- The Mediation of Autonomous Motivation

为研究QQ群成员的持续共享意愿,本文基于自我决定理论,从环境、动机和行为三个层面,构建了知识共享意愿的结构方程模型。通过问卷调查,并利用AMOS进行数据分析。研究结果表明:互惠动机、学习动机和利他动机对持续共享意愿有显著正向影响,且它们的影响强度有很大差异。自主支持、有用性支持和交往支持对持续共享意愿的直接影响不显著,但它们通过不同自主动机的中介作用,间接影响持续共享意愿。

In order to study the continuous knowledge sharing willingness of QQ group members, the author of this study built a structural equation model of knowledge sharing willingness based on self- determination theory, and discussed the structural relationships among the environment, motivation and behavior. Data were collected with a survey and were analyzed with AMOS. The results indicated that reciprocal motivation, learning motivation, and altruistic motivation had significantly positive effects on continuous knowledge sharing willingness. However the strengths of the effects were significantly different. Autonomous support, usefulness of support, and interaction support did not have significant and direct effects on knowledge sharing willingness. They indirectly affected knowledge sharing willingness via the mediation of various autonomous motivations.