摘要
旅游地综合评价可以为旅游地的治理、管理和政策制提供了依据,本文基于国内外旅游地综合评价的文献,从理论和方法的角度,分别就旅游目的地竞争力、恢复力研究文献进行系统梳理比较;通过对比这两种理论和方法的特点,认为恢复力思想在一定程度上可以对旅游目的地竞争力模型进行补充和完善;据此初步建立基于恢复力的旅游目的地竞争力模型。
The development of the tourism industry in the development of local economy played a positive role, but also brought negative influence and threats to the local and potential.Comprehensive evaluation provides a basic proposal for the management of the tourism destination, tourism management and policy system. The paper summarizes and analyze tourism destination competitive and re- siliencestudied by scholars both at home and abroadfrom the Angle of the theory and method;By comparing the two kinds of theories and methods,to a certain extentthe characteristics of resilience thought, the model of tourism destination competitive can be comple- mented and perfected by resilience;On the basis of the preceding study, setting up a modelof the tourism destination competitivebased on the resilience theory.
出处
《现代营销(下)》
2016年第4期163-165,共3页
Marketing Management Review
关键词
目的地
竞争力
恢复力
评价
Tourism Destination
competitive
resilience
Evaluation