青少年体育消费决策方式的结构、类型及其与家庭理财教育的关系

Youth Sports Consumption Decision-making Structure、Types and Relationship between Family Financial Education

目的:以青少年群体为调查对象,进一步探索和验证体育消费决策的结构和类型,并解释和预测家庭理财教育的作用机制。方法:采用量表系统编制方法、问卷调查法、数理统计探索并验证《青少年体育消费决策方式量表》的结构、信度和效度,探讨青少年家庭理财教育方式对体育消费决策方式的预测。结论:(1)《青少年体育消费决策方式量表》具有良好的信度和效度,可作为相关研究的测量工具,包括价格导向、流行、冲动、决定困难、品牌、后悔6个一阶因子,在流行、冲动、决定困难、品牌、后悔基础上可抽取一个高阶因子,构成二阶2因素模型;(2)青少年体育消费决策可分为三种类型:品牌冲动型、消费实惠型和决策紊乱型,其中,品牌冲动型青少年人数占到总体44.21%,消费实惠型青少年人数占到总体30.79%,决策紊乱型青少年人数占到总体25.00%;(3)从家庭理财教育方式对青少年体育消费决策方式的预测来看,教育引导和干预控制两种方式的教育质量存在一些问题,溺爱放纵和焦虑牢骚两种方式存在较为普遍。因此,在引导和培养青少年合理体育消费观念和行为过程中,不仅要提高家庭理财教育引导和干预控制的质量,辅以消费技巧和消费观念的言语指导和理财参与行为,还要极力避免溺爱放纵和焦虑牢骚的不良教育方式。

Objective：Further explore and verifyyouth sports consumption decision-making structure and type,and predict family financial education mechanism through young people for the survey.Methods：Apply system scalemethods,questionnaire,mathematical statistics to explore and verify the ＂ Youth Sports consumption decision-making scale＂ structure,reliability and validity,discuss family financial education for teenagers sports consumption decision-making predictions.Conclusion：（1） ＂ Youth Sports Consumer Decision-making Style Scale＂ has good reliability and validity,and can be used in related research as measurement tools.It is including price-oriented,pop,impulsive,difficult decisions,brand,regret six first-order factors,in the popular,impulsive,difficult decisions,brand,regret can be drawn on the basis of a higher order factor,two factors constitute a second-order model;（2）Youth Sports consumption decision can be divided into three types：brand impulse,consumer affordable type and decision-making disorganized.Among them,the brand accounted for the overall number of juvenile impulse 44.21%,consumption accounted for the overall number of juvenile affordable type 30.79%,the number of decision-making disorganized teenagers accounted for 25.00% overall;and（3）from the family financial education for youth sports consumption decision ways forecast,he quality of education of education guidance and intervention has some problems,doting indulgence and anxiety complaints in two ways exist more common.Therefore,a reasonable guide and train young sports consumer attitudes and behavior process,not only improve the quality of family financial education and guidance,control interventions,combined with verbal guidance and financial participation in consumer behavior,increase consumer attitudes skills,but also try to avoid indulgent indulgence and anxiety complaints education.