论文化创意产业对高校广告设计专业发展的作用性

The Role of Cultural Creative Industries in Development of Advertising Design Education in Universities

文化创意产业的服务新功能主要表现于对社会经济、文化创新发展方向的全面探索所形成的服务作用,通过服务新功能对高校广告设计专业服务功能性的全面发展形成重要推动作用。针对文化创意产业低成本创新理念将高校广告设计专业人才培养的思维引导、设计理念的全面更新形成正面积极影响,推动高校广告设计专业发展切入点能够依据社会经济、文化、环境整体发展形势。立足文化创意产业的直接现实性作用,对高校广告设计专业产业化、创造性发展思维有效渗透并给予深化,加快高校广告设计专业教育进程,并形成创新发展的新趋势。总而言之,高校广告设计专业发展结合文化创意产业社会发展新形势,突出广告设计人才培养的创新性思维、模式,对人才社会功能性培养打下坚实的基础。

New service function of cultural and creative industries is mainly reflected in its service function,which is developed in comprehensive exploration of social economy and cultural innovative development,and it forms an important impetus in comprehensive development of service function of advertising design education in colleges and universities. In view of low cost innovation concept of cultural and creative industries,thinking guiding and design concept of talent training in advertising design education in universities should be comprehensively updated for the sake of formation of positive impact,so that development access to advertising design education in universities can depend on the overall development situation of social economy,culture and environment. Based on the directly practical role of cultural and creative industries,industrialization of universities＇ advertising design education and creative development thinking should be effectively permeated and deepened in order to accelerate the process of advertising design education and form innovative development and new trends. In a word,the development of advertising design education should be combined with new social service function of cultural and creative industries,and place importance to innovative thinking and mode of talent training,laying a solid foundation for the social functionality of talent training.