大数据时代政府网络舆情管理研究

Research on the Government's Network Public Opinion Management in the Era of Big Data

网络媒体作为一种新的信息传播形式,已逐渐深入到人们的日常生活。网络舆情对社会稳定和政治生活秩序的影响与日俱增。大数据的应用为政府网络舆情管理带来了机遇与挑战。文章对大数据研究的价值、网络舆情管理的技术手段及难点、舆情实践等方面进行分析评述,并提出策略建议。

Network media, as a new form of information transmission, has gradually gone deep into people＇s daily life. The influence on political life order and social stability of Internet public opinion is steadily increasing. The application of big data brings opportunities and challenges to the government network public opinion management.This paper analyzes the value of researching on big data, technical means and difficulties in the management of network public opinion, the practice of public opinion, and puts forward some suggestions.