基于灰色关联度的茅山道教文化旅游产业结构相关性分析

The Relativity Research on the Taosist Cultural Tourism Industry Structure of Maoshan Based on the Grey Relational Theory

基于茅山风景区2007—2014年深度观光旅游、餐饮与养生休闲、中医药健康旅游、道教艺术生产与文化旅游、道教工艺品制作等产业的旅游经济收入数据,采用灰色关联模型分析,对茅山道教文化旅游产业结构的相关性进行实证研究。首先对茅山道教文化旅游相关产业的关联度进行排序,在此基础上,通过整合特色道教文化旅游资源,以道文化体验为核心推动道教文化旅游产业与其他产业的深度融合,实现道教、旅游、文化相互之间的联动。

On the basis of tourism revenue data of Maoshan scenic spot＇s major industries from 2007 to 2014, this paper has made an empirical research of the relativity of Maoshan Taoism cultural tourism industury structure. First of all, the correlation of each industry of tourism industriy structure in Maoshan was sorted. Based on this, through integrating special Taoist cultural tourism resources, it promotes the deep integration of industries as deep sight-seeing tourism, catering and health leisure, traditional Chinese medicine, Taoism culture and arts, Taoism and crafts production with Taoism cultural experience as core so as to realize the mutual interaction among Taoism, tourism and culture.