消费者碳标签食品认知及支付意愿研究被引量：3

Consumers' cognition and willingness to pay for food with carbon labels

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摘要通过对在无锡超市购物的消费者以随机抽样方式进行问卷调查,发现食品碳标签使用态度受到消费者个人特征、产品属性、消费情境、碳标签认知、环保知识等因素影响,为使消费者能够日常生活中实际应用碳标签,建议政府制定适当的法规,加强碳标签宣传教育,以推动碳标签制度在国内的建立与完善。 This article investigates the consumers shopping in supermarkets in Wuxi through random sampling.The investigation shows that the consumers＇ attitude of using carbon labels on food is influenced by their personal characteristics,product attributes,consumption situation,the cognition of carbon labels and knowledge about environmental protection etc.In order to let consumers use carbon labels in daily life,the government should formulate appropriate laws and regulations and strengthen the relevant publicity and education of using carbon label to promote the establishment and perfection of carbon label system in China.

作者张文仪俞林周桂瑾

机构地区江苏大学无锡机电学院无锡职业技术学院管理学院

出处《无锡职业技术学院学报》 2016年第3期53-56,共4页 Journal of Wuxi Institute of Technology

基金 2015年江苏大学大学生创新创业训练计划项目(20151029925910) 江苏高校品牌专业建设工程资助项目(PPZY2015A086 PPZY2015C240)

关键词消费者食品碳标签认知态度支付意愿 consumers food with carbon labels cognition attitude willingness to pay

分类号 F205 [经济管理—国民经济]

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参考文献6

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