新媒体时代的弹幕文化现象分析

Cultural phenomenon of barrage in the new media age

随着新媒体的不断发展,作为一种新兴文化现象的弹幕首先出现在小众范围的传播环境中。弹幕现象的出现,是社交网络发展的必然产物,也印证了网络世界群体狂欢行为的一种形式和可能。通过弹幕这种新型的视频观看形式,观看者对视频内容的共鸣体验得以实现。作为亚文化的弹幕由于具有典型的超时空的交互性、碎片化、反艺术、群体狂欢等特点,具备极大的发展潜力,进入主流文化的领域已逐渐成为现实。但弹幕在从小众到大众的发展道路上引发的争议不断,遇到的障碍和困难不可忽视。弹幕发言的自由并不等于恣意和无序,作为一种特殊的网络行为,同样需要他律和自律。

With the continuous development of new media,the barrage first appeared as a new cultural phenomenon in the communication environment of small audience. Barrage phenomenon is an inevitable outcome of the development of social networks,and it also embodies a form and possibility of group carnival behaviors in the network world. Video viewers resonate with the contents through this new video viewing experience. As a subculture,the barrage has a great potential for development,and it will enter into the realm of the mainstream culture because of its typical features of interactivity,fragmentation,anti- art and group carnival. However,in the process of the development,controversies constantly arise,and bottleneck and obstacles cannot be ignored. The free speech of barrage is not equal to arbitrariness and disorder. As a special kind of network behavior,it also needs discipline and self-discipline.