微电影线上平台运作形式探讨

Operation of the online platforms for micro-films

从微电影的产业形态看,它的整个产业流程有着明显的互联网平台特性。前期融资平台目前以带资金的任务发布和众筹形式为主。与创作相关的制片平台建设在团队组建、剧本选择等方面起到了作用,但合理的形式尚需摸索。发行、放映环节的线上平台已经初具规模,并且充分体现了微电影的数字化新媒体传播属性。而这些微电影平台脱离传统线下收益的模式,尤其是针对移动媒体的收益形式,是平台发展需要着重探索的方向。

Observed from the industrial form of micro-films,the whole industrial process has clear characteristics of Internet platforms. The early financing mainly comes from funded task publishing and crowd funding. Production platforms play roles in team building and script selection,though more reasonable form still lacks. Platforms of distribution and screening have taken preliminary shapes that fully reflect micro-film＇s new digital media properties. Unlike traditional profit sharing mode,micro-film profit mode especially in mobile media poses a major research topic for the development of the platforms.