论新媒体背景下高校辅导员软实力提升的方法与途径

On the Approaches of Enhancing the Soft Power of College Counselors under the New Media Background

随着新媒体时代的到来，传统的高校辅导员软实力提升的方法已越来越不能满足复杂多变的高校辅导员工作。在此背景下，面对新媒体蓬勃发展的机遇和挑战，探索新时期的高校辅导员软实力提升的方法与途径，对于增强高校辅导员综合能力和提高高校辅导员工作效率具有重要的意义。本文从新媒体背景下高校辅导员软实力提升的原则、重要意义和方法与途径三个方面进行论述。

With the advent of the new media era, the traditional approaches of enhancing college counselors＇ sort power have become increasingly unable to meet the complex and ever - changing work of the college counselors. In the face of the opportunities and challenges of the rapid development of new media, exploring the ways to enhance the counselors＇soft power is of important significance for improving college counselors＇comprehensive ability and work efficiency. This paper discusses the principle, significance and approaches of enhancing the counselors＇ soft power under the background of the new media