洛阳白云山景区网络营销策略研究

Network Marketing Strategy of Baiyun Mountain Scenic Area in Luoyang

应用网络营销理论,对白云山景区的网络营销状况进行归纳分析,总结出景区存在的问题有:网站功能不完善、网络营销所处层次较低、没有制订系统的网络营销方案等。在结合实际的基础上,提出白云山景区适应新形势的网络营销策略:充分发挥网站功能、科学把握网络工具特点、制订系统的网络营销计划、重视网络营销站点推广等,以促进白云山景区旅游资源的充分挖掘。

On the basis of the theory of network marketing,this paper analyzed the network marketing status of Baiyun mountain scenic spot and summarized many problems,such as： imperfect function of the network,low level of the network marketing,lack of network marketing plan,etc. Combined with this realistic situation,the paper put forward a series of network marketing strategies to adapt to the new situation： Giving full play to the function of the network,grasping the characteristics of network tools,making the network marketing plan and attaching importance to the expansion of network marketing sites and so on to fully tap the tourism resources of Baiyun mountain scenic spot.