认知传播:融合突破、学科建构与创新——专访中国认知传播学学会会长欧阳宏生教授

Cognitive Communication: Fusion Breakthrough, Subject Construction and Innovation

认知传播学,作为以系统论为支撑,以"认识"与"传播"两大学科为研究基础本体,并将两大学科进行融合,形成的分析人类在传播过程中人脑、心智、接受等工作机制规律的系统理论与学说,有着自身的特点和理论建构。文章在阐明认知传播学内在宏观体系构成的基础上,提出认知传播学必须成为具有中国学理内涵、融合西方理论、立足中国国情的新兴学科。而作为一门高程度融合、又极具前沿特征的全新学科,认知传播学必须尽快谋求建构一种总体性制度,完善学科建构,在"脑科学与类脑研究"的过程中实现学术研究成果的转化。

As the support of system theory, cognitive communication takes ＂cognitive science＂ and ＂communication＂ as theoretical frameworks. It merges the two disciplines, which forms the system theory and doctrine of analyzing the mechanism and regularity of communication processes on human brain、mind and acceptance. Cognitive communication has its own characteristics and theoretical construction. Based on clarifying macro systems of cognitive communication, this paper proposes cognitive communication must become a new discipline which has Chinese theoretical connotation, merges Western theories, and is familiar with Chinese conditions. As a cutting-edge and high degree discipline, it must construct a general institution, complete discipline construction, and achieve the outcome transformation in the process of brain science researches as soon as possible.