摘要
媒介融合形势下,期刊数字化转型是传统期刊社寻求生存发展的必由之路。能在融合的网络运营环境中出现强有力的利润增长点,是衡量大众文化期刊社转型成功的标准。大众文化期刊在数字化转型中盈利乏力,主要原因是免费阅读惯性的冲击、大众文化特色相似性的竞争、互联网思维的缺乏。鉴于此,文章提出了大众文化期刊转型升级的进化路径:洞悉互联网经济逻辑,打造互联网基因项目;盘活存量资源,构建多元利润增长点;做强优质内容生产,运营粉丝经济;做好移动终端消费入口,占领更多市场份额。
In the tendency of media integration, the digital transformation is the only way of journal presses for rebirth and development. The successful transformation of popular culture journal depends on the generation of profit growth point in the integrated internet circumstance. The less profit of popular culture journal is mainly caused by the free reading habit, homogeneous competition of popular cultural particularity, and lack of internet thinking. Consequently, it indicates the evolutional roads of upgrade transformation of popular culture journal： understanding internet economic logic and creating internet gene project; revitalizing the stock resources and setting up diversified profit growth points; strengthening high-quality content production and operating fan economy; building mobile terminal consumption access and occupying more market shares.
出处
《编辑之友》
CSSCI
北大核心
2016年第6期33-37,共5页
Editorial Friend
关键词
大众文化期刊
数字化转型
互联网思维
盈利
popular culture journal
digital transformation
internet thinking
profit
