移动互联网时代广播媒体的发展

The Development of Broadcasting in the Era of Mobile Internet

随着互联网技术的飞速发展,各种传统媒体纷纷开始改革。广播从早期无线电广播到广播网站,到网络电台APP客户端、微信广播,传播渠道不断丰富。互联网技术的更新给广播媒体带来了新的发展空间,但是在与互联网融合过程中,广播媒体出现了内容同质化、资源浪费等问题,针对这些问题,文章提出了相应的措施,并且为推动互联网与广播媒体的融合提出了一些建议。

With the rapid development of the Internet technology, traditional media start to reform. During the development process, broadcasting experiences the changes from wireless radio to webcast, mobile APP and we-chat broadcasting. The development of web technology enriches transmitting channels and brings ample space for further development. However, some problems arise in this process, including the homogeneity of contents and wasting of resources. For dealing with these challenges mentioned above, the paper proposes some feasible suggestions and advices for pushing the merging process of broadcasting and Internet furtherly.