信息时代中医跨文化传播的方式探讨

Discussion on Intercultural Communication Modes of Traditional Chinese Medicine in Information Age

在信息时代的背景下,传统传播方式已无法满足中医跨文化传播的要求,信息技术的蓬勃发展则为实施中医国际化战略提供了新的思路。解读中医跨文化传播的内涵和立足点,总结中医现有的跨文化传播方式,分析信息化传播方式的优势,并从信息化角度对中医跨文化传播方式进行探讨。

In information age,traditional way of communication cannot meet the requirements of intercultural exchanges of Chinese medicine.the development of information technology provides a new way for the internationalization of TCM.This paper analyzes the concept of TCM intercultural exchanges and its strengths,summarizes present ways of TCM intercultural exchange,analyzes the advantages of information transmission modes,and discusses the TCM intercultural exchange from the perspective of informatization.