拟像:创意的形式与消费的时尚

Simulacra,A Kind of Creative Form and Consumption Fashion

拟像是数字技术与图像艺术的创意性结合。作为图像的高级艺术形式,拟像凸显出技术的重要性,彰显了当代文化创意产业发展的一般逻辑以及在多个层面展现出了不同于一般图像的特点,这些特点体现在较高的辨析度、"超真实"消弭了图像与摹本的关系、虚拟社会组织关系的现实化等层面。拟像的实践遵从文化消费的逻辑,在这一逻辑中拟像不仅彰显出鲜明的商品化特质,又推进经济的拟像化进程,体现了图像与经济的融合。在拟像生产与消费的互动中,拟像经历了一个对其自身进行符号化的过程,成为纯粹的表征。拟像消费作为一种文化时尚和特定人群的"生活设计"向度,源自对消费者对自身和他者差异性的追求,也正是这种追求,使得时尚具有了不断生产的可能性。

Simulacra is the creative outcome of digital technologies and image art. As an advanced art form of the image,simulacra emphasizes the importance of technology,highlights the general logic of the development of contemporary cultural and creative industries and shows the characteristics different from the general image at a number of levels. These characteristics are reflected in a higher degree of discrimination,＂hyperreality＂eliminating the relationship between image and transcription,and the reality of the virtual social relationship organization,etc. The logic of cultural consumption became apparent in the course of development of simulacra. Simulacrum not only reflects the distinctive characteristics of commercialization,but also promotes the process of simulacra of economy. They embody the integration of image and economy. In the interaction of simulacra production and consumption,simulacra has experienced a process of its own signifying and become a purely symbolic representation. Simulacra of consumption as a kind of fashion culture and ＂Designed for Life＂of a specific group of people,can give expression to the pursuit of differences and lead to the possibility of continuous production of fashion.