提高国产工业润滑油销量的主要方法——兼议“昆仑”工业润滑油销量提升策略

The improvement of domestic industrial lubricants sales——The sales promotion for Kunlun industrial lubricant

市场需求量、有效客户信息数量、客户拜访与市场维护以及市场营销策略是影响工业润滑油销量的主要因素。加强业务人员考核、做好服务营销、细分目标市场、推进润滑油进口品牌替换国产化进程、有效整合内外部营销资源是提升工业润滑油销量的主要方法。

The main factors that affect the industrial lubricant sales include market demand, effective customer information, customer contact, market-preserving and the marketing strategy. The key sales promotion for industrial lubricant include strengthening performance assessment, focusing on service marketing, subdividing the target market, promoting the replacement from domestic brands to imports, and integrating internal and external marketing resources.