中国健美操竞赛发展的演变与走向

Evolution and Trend of China Aerobics Competition

对中国健美操竞赛演进和未来趋势的系统审析,是推动其持续发展的一种保障和动力。运用文献资料、历史研究、问卷调查、专家访谈等研究方法,对我国健美操竞赛演变的历程、特点和发展进行研究。结果显示:中国健美操竞赛演变历程可分为萌芽期、生长期、壮大期和成熟期4个阶段;各阶段主要表现出:"应运而生催赛事、行立规矩办赛事、接轨国际谋赛事、夯基固本强赛事"的演变特点。健美操竞赛发展应以"提高鉴赏性"和"塑造品牌性"为发展目标,以壮人气和强士气的状态去迎接新的挑战,以加深媒体和商业合作为途径,让企业与"赛事"双赢来促进健美操竞赛的可持续性发展。

Analyzing evolution and trend of China aerobics competition is a kind of guarantee and power to promote its sustainable development. This paper analyzed progress,characteristics,and development of China aerobics competition evolution by the methods of literature review,historical research,questionnaire and interview. The results showed that China aerobics competition evolution progress can be divided into four stages that are bud period,growing period,extended period and mature period. In each stage,＂emerging as the times require event,enacting rules to hold event,gearing to international standards seek event,ramming foundation and strengthen event＂are the characteristics. To develop aerobics competition should put ＂improving ornamental quality＂and ＂building brand＂as target,face new challenge with strong popularity and strong morale,deep the cooperation between media and business,let company and competition win-win to promote its sustainable development.