基于数据挖掘的移动通信数据业务分析

Analysis on Mobile Communication Data Service Based on Data Mining

针对传统的移动通信面临着越来越多的来自移动互联网的强力竞争,特别是来自互联网企业的OTT业务的入侵,提出了利用数据挖掘中的关联规则经典算法Apriori算法对移动通信客户产生的数据业务数据进行分析,从庞大的数据中找出有价值的关联规则,移动通信运营商利用这些关联规则能更加敏锐的感知市场变化,从而做出相应的决策,推出符合市场的个性化产品占领市场。

The traditional mobile communication is facing with strong competition from a growing number of mobile Internet,especially from the OTT business of Internet companies. The Apriori algorithm, classical association rules algorithm in data mining is used to analyze the data from mobile communication clients and find out valuable association rules from large data. Based on these association rules, the mobile communication operators can be more sensitive to market changes, so as to make the appropriate decisions, promote individualized products in line with market and maintain the market.