高校外宣翻译技巧探究

On Publicity Translation Strategies of Chinese Universities

高等教育国际化背景下,高校外宣材料翻译在高校对外宣传中起到至关重要的作用,本文以目的论为指导,分析中国高校外宣翻译的特征与现状,并以北华航天工业学院英文网页介绍为例,探究总结高校外宣翻译技巧,为高校外宣翻译提供一定有益借鉴。

With the fast development of China＇s higher education and even more frequent international exchanges among universities, the publicity translation has been playing a key role in the publicity of Chinese universities. Under the guidance of Vermeer＇s Skopos theory, features of publicity of Chinese universities are discussed and the corresponding translation strategies are analyzed to provide significant references for publicity translation of Chinese universities.