摘要
本文以我国乒乓球产业链中乒乓球健身娱乐业为研究对象,运用文献资料法、访谈法、数理统计法和定量与定性分析方法,以产业链的相关理论和产业组织理论框架为基础,对乒乓球乒乓球竞赛表演市场结构、市场行为和市场绩效进行分析。
By choosing fitness entertainment industry in Chinese table tennis industrial chain as the research object,using literature,interview,mathematical statistics,as well as quantitative and qualitative analysis methods,and based on industrial chain related theories as well as industrial organization framework,this paper analyzes the structure,behaviors and performance of table tennis competition performance market.
出处
《体育科技文献通报》
2016年第6期11-12,70,共3页
Bulletin of Sport Science & Technology
基金
重庆市社会科学规划项目课题名称:我国竞技体育项目产业链的组成与提升研究(项目编号:2014SKZ12)
关键词
乒乓球产业
产业链
健身
table tennis industry
industrial chain
fitness
