摘要
识别、吸收和整合外部有价值知识的能力构成企业的知识竞争力,社交媒体在此方面具有巨大的应用潜力。提出企业要充分发挥社交媒体的价值,需要整合不同社交媒体的特性,将其转化为便于管理的实践社区,并满足3个条件:知识聚焦、身份构建和共享价值观形成。这需要经历以下4个阶段的努力,即四阶段循环模型:启动组建、核心形成、激活推广、品牌传播。借助于小米公司的案例,对此模型进行了实证。最后讨论其理论和实践意义。
The abilities of recognizing, absorbing and integrating external valuable knowledge are the knowledge competitiveness of firms. In this regard social media holds great potential. The paper suggests a firm who wants to realize the business value of social media needs integrate various social media into a manageable community of practice. The transformation needs three premises： knowledge focus, identity formation, and shared value. To satisfy the premises, we establish a four- stage cycle model, i.e., initiative, core formation, promotion and diffusion,which is further tested by the case of Xiaomi. Managerial and practical implications are discussed.
出处
《科学学与科学技术管理》
CSSCI
北大核心
2016年第6期33-42,共10页
Science of Science and Management of S.& T.
基金
教育部人文社会科学研究规划基金项目(14YJA630010)
关键词
社交媒体
实践社区
知识竞争力
价值共创
小米公司
social media
community of practice
knowledge competence
value co-creation
Xiaomi
