4Holak, S. L., Havlena, W. J. Nostalgia: An Exploratory Study of Themes and Emotions in the Nostalgic Experience [ J ] . Advances in Consumer Research, 1992, (19) : 380-387.
5Bearden, W. O. , Hardesty, D.M. , Rose, R. L. Consumer Self - Confidence: Refinements in Conceptualization and Measurement [J]. Journal of Consumer Research, 2001, 28 (2): 121-134.
6Holbrook, M. B. Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes [ J ] . Journal of Consumer Research, 1993, (20) : 245-256.
7Howard, J. A. , Sheth , J.N. The Theory of Buyer Behavior[ M]. New York:John Wiley and Sons, 1969.
