网络社会道德认同的变化与引导

Transformation and Guidance of Moral Identity in the Network Society

网络社会中道德环境的改变影响道德认同的形成,表现在道德身份、道德认知、道德情感、道德文化等多方面的变化。网络社会道德认同变化有其内在的变化逻辑,起因在于网络社会中的信息逻辑取代了现实逻辑,道德主体自身在表现形式、思想意识、交往关系、行为方式等诸多方面发生了变化,网络技术改变了现实道德关系,影响了道德认同的环境和条件。要提升网络社会道德认同状况,需要重构价值信仰,鼓励公民参与,改善社会信任及增强政府公信力等。

The changing moral environment of the network society has in turn transformed the milieu of moral identity formation,including the moral status,moral cognition,moral emotion,and moral relationship of society. The logical starting point of moral identity is the information logic,a shift from the prior realistic logic. In terms of the moral agent,we have need to take into consideration of the changes in human outer manifestation,inner ideology,human relationships,behavior patterns,etc. Also the new network technology means a new platform and mechanism for moral identity formation. Thus,to improve the current situation of moral identity in the network society, we have need to reconstruct value and faith, encourage citizen participation,improve social trust and enhance credibility of the government.