原始动机心理下的时尚设计理念

Fashion Design Concept in the Fundamental Motive

目的研究人们追求时尚的心理,解释人们追求时尚的真正动力。方法使用进化心理学作为研究的理论背景,将一直以来存在着很多争议的时尚理论进行整合,并归纳了现有时尚产品的核心设计理念。结论由于原始的社会挑战所带来的原始动机,使人们拥有与生俱来的心理需求和审美偏好,人们正是携带着这样与生俱来的基因去追求时尚。在时尚产品设计中,正确地认识和引导人们深层的进化心理需求,可以为时尚产品设计作出指导性建议。

It aims to study the people's pursuit of fashion in terms of psychology,and to explain the real inner motive people pursuing fashion. Using the evolutionary psychology as the theoretical background of the study,there will be a lot of controversy fashion theory which need the integration,and the core design concept of existing fashion products is summed up. Owing to the innate motives resulting from challenges of primitive society,the human beings are born with certain psychological needs and aesthetic preferences,with which people pursue fashion. In fashion product design,we should correctly understand and guide people the deeply evolution psychological needs,make constructive comments for fashion designer.