基于品牌文化的包装设计研究

Packaging Design Based on Brand Culture

目的基于品牌文化的研究为包装设计提供设计方法和案例支持,为现有包装设计提供新思路。方法以品牌文化的内涵为基础,根据人类心理学探讨品牌文化延伸出的品牌忠诚度,对现有的品牌包装设计进行案例分析,并应用于实际设计。结论总结了基于品牌文化的包装设计方法,并通过案例初步证明方法的有效性和可行性。

It aims to provide the design methods and case support for packaging design based on brand culture,to provide new thoughts for current packaging design. Methods are based on the connotation of brand culture. Brand loyalty extended by brand culture is discussed based on human psychology. Case analysis is made for existing brand packaging design,and applied to the actual design. Packaging design methods based on brand culture are summarized,and through case study to prove the validity and effectiveness of the methods.