旅韩中国游客的旅游动机及类型研究——基于问卷调查与网络文本的结合分析

Travel Motivations and Classification of Chinese Tourists to South Korea:A Study Based on Questionnaire Survey and Web Text Analysis

目前,较少有学者结合内容分析法与问卷调查法对游客旅游动机进行研究。本研究对中国出境游客旅游动机的已往研究进行总结和评述,以旅韩中国游客为例,通过对游客进行问卷调查和收集网络文本的方法来获取研究数据,较为全面地识别了游前阶段旅韩中国游客的旅游动机;并基于旅游动机对旅韩中国游客进行分类,以识别不同类别游客的需求。

There are few scholars who have combined content analysis and questionnaire survey to study Chinese tourists＇ motivations.This paper summarizes and reviews previous studies on travel motivations of Chinese outbound tourists,and takes those who travel to South Korea as an example to identify their travel motivations before making the trip based on the data of questionnaire survey and web texts.And the tourists are also classified according to their motivations in order to identify their different needs.