地方传统媒体媒介融合的现状及路径思考——以安徽省级媒体为例

Current Situation and Development Path of Media Convergence of Traditional Local Media:Taking Anhui Provincial Media as an Example

媒体的转型发展过程,离不开媒介融合。地方传统媒体在转型过程中,前有中央级媒体的高度垂直布局,后有市场化新兴媒体的细分重构,其组织成分和媒介资源日益窄化,又反过来加重了转型的障碍和困难。从代表性的纸质媒体到电子媒体,安徽的传统媒体多年来都在进行相关的积极探索,多方寻求突破,多元塑造产业形态。通过对省内报社、电台和电视台发展实践的深入探究,观照其发展的现实困境与实际问题,突破媒介融合的理论框架和宏观参照,力图从技术逻辑、体制观念和产业想象三个方面作出发展路径的多元思考与理论回应。

Transformation and development of media cannot be separated from media convergence.During the process of transformation,traditional local media is in the position between the vertical layout of central media and the subdivision and reconstruction of new media,and its components and media resources are continuously shrinking,which in return makes the obstacles and difficulties that traditional local media are faced with in the process of transformation become more serious.For many years,traditional media in Anhui ranging from paper media to electronic media,has been making explorations,trying breakthroughs and shaping diversified industrial forms. Through a deep investigation of the development practices of newspapers,broadcasting stations and TV stations within the province,this paper focuses on the realistic difficulties and practical problems traditional media are faced with,breaks through the theoretical framework of media convergence,and attempts to make reflections on and give theoretical response to the development path of traditional media from the aspects of technology logic,system and concepts and industry forecast.