摘要
1.绪论1.1课题研究背景如今社会不断进步和发展,人们的需求也有所变化,设计所关注的不再是简单的美感,而是更好地服务大众,要以人们的需求为出发点,需要更多的大胆尝试,强调对需求者的洞察,更加注重体验感。在创新设计中运用设计行为学就是为了更好地去帮助需求者.
Nowadays,with the continuous progress and development of the society,people’s needs have also changed.Therefore,design is no longer focusing simply on aesthetics,but to better serve the public.The application of behavioral design in innovative design can help designers to create better design to meet certain purpose.In this paper,taking express packaging as an example,the authors explain the influence and function of behavioral design and conclude that behavioral design will become more and more important in helping designers to solve current and potential problems.
出处
《包装与设计》
2019年第2期98-99,共2页
Package & Design
基金
2016天津市艺术科学规划项目C16102
